IJO Show Commercials

The Show Commercials are shot at the IJO shows and feature you, the jeweler, onscreen during a portion of the spot. The rest of the commercial is traditionally graphics or video footage of jewelry. The spots featuring jewelry come with preset footage, but you can substitute whatever pieces you wish if you choose to participate in our jewelry shooting program.

At least four new commercials are offered at each show. While your logo is a standard part of the spots, special 3D logos are also available to make your commercials stand out even more. Additionally, the spots are available as personalized only (not featuring you onscreen) and in graphics only versions. Contact AVP at 800.632.2188 for more information about pricing, our jewelry shooting program, and to request a demo tape of the spots.

For a printable list of the jewelry and IJO manufacturers featured in each ad click Here.

Below are the scripts for all of our current television commercials divided by category.

Holiday Choices :30 - New for Orlando
Time's running out. Have you gotten her gift yet? So many choices, but only one is the right one. At Store we'll help you find it. You'll enjoy yourself, you won't feel intimidated, and you'll end up with a gift she'll be talking about all year. Don't wait 365 days to fix a bad choice. Make the right one now at Store in Town.

Bad to the Bone :30 - New for Orlando
Guys, imagine walking into the garage and finding a new, chromed our 1100 CC V-twin, bad to the bone hog with a little note from your wife that says "Just because I love you." That would feel pretty cool, huh. Well, her idea of bad to the bone comes in a little box. It's well within reach and let's face it, she deserves it. For a gift that defines bad to the bone come to Store in Town.

Count on Us :30 - New for Orlando
This ring was my grandmother's. It's beautiful and it means more to me than anything. I wear it every day and I love it every day. At Store we understand the importance of sentimental value and through cleaning, checking, and repair we can keep your heirlooms safe and beautiful. They keep it looking great. I know my mother and grandmother trusted them, and I wouldn't think of trusting it to anyone else. You can count on us to keep it looking beautiful for generations to come. Store in Town.

High Definition Jewelry :30 - New for Orlando
Size doesn't matter... especially if it's the wrong gift. At Store we have a store filled with what she really wants. And if size really does matter, we'll make sure you get the quality and service to match. For jewelry that's really high definition, visit Store in Town.

Diamond Trends :30 - New for Orlando
A diamond can create the perfect moment. That never changes. With diamond jewelry, however, there's always something new. Take Journey jewelry. See how the diamonds grow from smaller to larger? This expresses how with every step your love grows. Another style uses three diamond to symbolize your past, present, and future. And who can resist classics like stud earrings, anniversary bands, and of course the engagement ring. Store has the latest trends and all the essentials. They look great and feel even better to wear.

Chance :30 - New for San Antonio
Chance is defined as an opportunity or set of circumstances that make it possible for something to happen. She took a chance on you... now is your opportunity to show her that she made the right choice. Stop by Store and let us help you find an exraordinary ring that makes a promise for your future. Visit Store in Town today.

A Glimpse of Beauty :30 - New for San Antonio
There are times in life that we are fortunate enough to catch a glimpse of something so beautiful, words cannot do it justice. So beautiful that we can't take our eyes away from it. So beautiful that its impact lasts forever. There is only one gift suitable to compliment her unmatched beauty... the gift of diamond jewelry. Stop by Store in Town.

Commitment :30 - New for San Antonio
Commitment... it's such an important part of your life. Commitment to succeed... commitment to your family... commitment to your health... and of course, your commitment to her. Now is the time to buy her a gift to show her just how commited you are. Visit Store in Town.

Unequaled :30 - New for San Antonio
Unequaled in their beauty, diamonds are the ultimate gifts of love. For the best selection of diamond jewelry stop by Store in Town.

Once in a While :30 - New for San Antonio
Once in a while, right in the middle of a perfectly ordinary life, love gives you a fariy tale. I'm Store from Town. Let the experts at Store help you turn your love into a beautiful fairy tale. Store in Town.

Mistletoe :30 - New for Reno
A short history of Mistletoe. Mistletoe of Yesteryear. Mistletoe of Today. Same result. Much prettier. At Store, you’ll find an entire store of mistletoe just waiting to sweep her off her feet. Visit Store in Town.

Design Innovations :30 - New for Reno
Do you have an idea for a Masterpiece? At Store, if you can describe it, we can design it. Using cutting edge Computer Aided Design software, we’ll visualize your idea right before your eyes and manufacture it to the highest level of quality. From start to finish, your custom piece is done to your specifications and satisfaction. At Store we’re using the latest technology to bring you the brilliance you deserve. Store in Town.

No Holiday Necessary :30 - New for Tampa
Did you get her a diamond during the Holiday Season? How about New Year’s? Then you must have gotten her a diamond for Valentine’s Day? Don’t worry, there’s still time to show her how you feel. Though diamonds are a great holiday gift idea, you don’t need the excuse of a holiday to give a gift from the heart. Make today the day you tell her “I Forever Do”. Stop by Store in Town today.

Popping the Questions :30 - New for Tampa
Sarah, will you marry me? I want to spend the rest of my life with you. Would you do me the honor? What I’m trying to say is… I want to grow old with you. If you’re not busy for the next century…? It doesn’t matter how you ask as long as the ring is from Store. Visit Store in Town, your engagement ring headquarters.

Diamond Chemistry :30 - New for Tampa
What makes diamonds the hardest and most precious gemstones in the world? Neutral carbon atoms consist of six protons and six electrons. Four valence electrons are available to bond with neighboring atoms. In diamond, these electrons form super strong covalent bonds with other carbon atoms creating a rigid and highly symmetrical structure of unmatched strength. In other words, diamonds are a gemstone worthy of symbolizing your relationship. Examine our beautiful diamond jewelry today at Store in Town.

Afternoon to Forget :30 - New for Tampa
Big plans today? (A sloth man lounges around the house.) Bigger plans tonight! Thank her for her eternal patience. Make tonight the night you tell her “I Forever Do” at Store in Town.

Holiday Recipe :30
What makes the perfect recipe for a holiday surprise? A spoonful of gold, silver, or platinum. A pinch of pearls or colored gems. How about a sparkling drop of diamonds. Hi, I’m Name from Store. We have all the essential ingredients to whip you up a holiday surprise. Visit Store this holiday season and find the recipe that’s right for you.

‘Tis The Season :30
It is better to give than receive. Though giving does have its benefits. ‘Tis the season to give the most intimate gift… the gift of jewelry. Stop by Store in Town this Holiday Season.

Holiday Heat :30
No matter where you celbrate the holidays, make sure the warmest fire burns from within. Ignite her passion for you this holiday season with diamond jewelry from Store. Visit Store in Town.

Holiday Heat - Click Here to view this commercial

Christmas Connection :30
A cunning woman gets her man to give her the Christmas gift she really wants by reeking havoc with his computer. Jeweler: Ignite her passion for you this holiday season with diamond jewelry from Store. Visit Store in Town.

Christmas Connection - Click Here to view this commercial

Secret Santa :30
Do you still believe? Christmas magic does exist when you shop at Store. Visit Store in Town this holiday season.

Secret Santa - Click Here to view this commercial.

The Last Gift :30
The last piece of ribbon gently glides to rest atop the wrapping paper pile. You can sense a hint of disappointment in her smile. She's thinking you've forgotten that special piece of jewelry she's been hoping for all year. That's your cue to bring out that unmistakable little box and light up her beautiful eyes. When making Christmas dreams come true, save the best for last with a gift from Store in Town.

The Last Gift - Click Here to view this commercial.

Better Than A Sweater :30
Psst. Hey, you. Don't fall back on the same old boring gifts again this year! Give her what she really wants, something that will melt her heart, guaranteed. Let Store help you find that spectacular piece of jewelry that will make this holiday one to remember. Visit Store in Town.

Better Than A Sweater - Click Here to view commercial.

Think Again! (Christmas) :30
Think you know what she wants this Christmas? Think Again! Store has what she really wants this Christmas. Now it's up to you to make her dreams come true. Visit Store in Town.

Visions of Diamonds :30
Shades of red and green adorn the windows and doors, and patrons can be seen bustling through busy stores. The Christmas season is here and I've been a good girl, so please grant my wishes of diamonds and pearls. Oh yes, I have visions that dance in my head though no longer of sugar plums but of carats instead. Make all her Christmas wishes come true this year at Store in Town.

Christmas Heist :30
James Bond style music plays as a burglar creeps through a house. The burglar is revealed to be a woman searching for her Christmas gift. "Honey, no peaking until Christmas!" With a gift from Store you may have to come up with a better hiding place than underneath the tree.

Rock Your Christmas :30
Do you want to put a little rock in your Christmas? Hi, I'm Name from Store. If you want to be rock'in around your Christmas tree, Store can help. Stop by Store in Town today.

Ring in the New Year :30
There's only one way to ring in the New Year this holiday season, with style... and elegance. Hi, I'm Name from Store. We have a beautiful selection of fine quality gold and platinum rings, and earrings, waiting for your special loved one. Store's friendly and knowledgeable staff will help you find that perfect gift to ring in the New Year. Stop by Store in Town today.

Valentine Basics :30
Valentine's Day is all about the basics. You, her, and an unforgettable gift of jewelry. Nothing says unforgettable like breathtaking diamond jewelry. The diamond burn with a fire and brilliance equal to her beauty and these fashionable designs are ones she'll love wearing everyday. Simple and elegant has never been this beautiful at prices that are unbelieveable. Brilliance you deserve and Valentine basics at Store in Town.

Valentine Basics - Click Here to view this commercial

Valentine Opportunity :30
What's Valentine's Day really all about? It's more than paper hearts and candy with mushy messages. While other holidays involve family and friends, Valentine's Day is just for you and her. Store has heartstopping jewelry that will make her feel like the only woman in the world. Valentine's Day shouldn't feel like an obligation, but an opportunity to celebrate the time you spend together. Visit Store in Town.

Valentine Opportunity - Click Here to view this commercial

Valentine Saint :30
A woman is seen pacing in anticipation of the arrival of her significant other. (Voice of girl's thoughts: I wonder what he's gotten me this Valentine's Day. Maybe he forgot all together. I hope he didn't get candy or flowers Huh, figures.) After her date arrives with her unwanted gifts she hastily opens the box of candy to find a beautiful necklace and she embraces him gratefully. Make her your Valentine forever at Store in Town.

Valentine Saint - Click Here to view this commercial.

Graduation :30
You've been with them every step of the way. The late nights... The frustrations... The successes... You believed in them, and they hung in there, and now their hard work has paid off. Hello, I'm Name from Store. At Store we believe that the most memorable accomplishments deserve the most memorable rewards. On that day they look back at how far they've come, let them know you always believed in them... and that you always will.

Mother's Day :30
Your wife has given you the most precious gift you have... your family. She does so much to make every moment special for you and your children. This Mother's Day show her your love and appreciation with beautiful jewelry from Store. Whether it's gold and diamonds, pearls, or colored gemstones, remind her of the path you've traveled together. She surprises you in subtle ways everyday. Isn't it time you return the favor in a big way? Visit Store in Town.

Mother's Day - Click Here to view this commercial.

Let It Snow! :30
Let it snow, let it snow, let it snow! This year you will sctually wish for snow when you shop at Store. If it snows X inches or more between the hours of Y and Z on Date, everything purchased between Date and Date will be absolutely free. Store has fine diamond jewelry, timepieces, and other beautiful gift items that say "Merry Christmas" like nothing else can. Surprise that special someone with an unforgettable gift from Store. Visit Store in Town today.

DIAMOND COMMERCIALS

Q&A :30
Question: Can you afford it? Answer: Isn’t she worth it.
Jeweler: Take this opportunity to tell her I forever do. Stop by Store in Town.

Q&A - Click Here to view this commercial

Ice on Fire :30
Ice on Fire… Beautiful diamond jewelry with a fiery brilliance that will melt her heart. Are you tempted? Where there’s smoke there’s fire. To make your relationship really sizzle, stop in to Store in Town.

Ice on Fire - Click Here to view this commercial

Proposals :30
He took me to the café where we first met. Her parents’… the big holiday dinner. I remember it like it was yesterday. All of a sudden he was down on one knee. And then I said it. Will you… marry me. I said yes. Yes. Yes. Make the memory as perfect as the moment with a Diamond Engagement Ring from Store in Town.

Proposals - Click Here to view this commercial

Fall in Love Again :30
He makes me laugh. There’s nothing like her smile. He’s a great father. She’s a great mother. He’s always full of surprises. This year fall in love again with a gift of diamond jewelry from Store in Town.

Fall in Love Again - Click Here to view this commercial

Closer Encounters :30
Astronaut 1: So when I get back I’m gonna propose to Lisa. Astronaut 2: Make sure you get that ring with a qualified jeweler. Mission Control: Roger that, a jeweler who’ll take the time to explain how diamonds are graded and which one is right for you. Alien: A plentiful selection and heightened levels of acquired knowledge they must have. Store has the highest quality diamond engagement rings at prices that are out of this world. Visit Store in Town.

Closer Encounters - Click Here to view this commercial

The Meaning of Love :30
Love is patient, love is kind. It does not envy. It does not boast. It is not proud. It is not self-seeking. It keeps no record of wrongs, but rejoices in the truth. It always protects, always wants. Always hopes, always endures. When the moment really counts come to the people who know just how much it means. Visit Store in Town.

The Meaning of Love - Click Here to view this commercial.

Action/Reaction :30
It may be the thought that counts, but it's her reaction that matters. Visit Store in Town today.

Action/Reaction - Click Here to view this commercial.

Diamond Experts :30
The big day is here. You need a diamond but it's turning into a big hassle. It has to leave her speechless, but what's all this technical stuff? Confused? Let Store lend you our diamond experience. Want the facts and figures explained? We'll help. Simply want a beautiful diamond? We'll take care of it. The result is the same. A diamond you can be confident about and a big smile you won't soon forget. From the diamond experts at Store in Town.

*- Indicates professional narration

Diamond Experts - Click Here to view this commercial.

Rock Formations :30
Man: Look at that rock! Can you believe it was carved by a glacier? Woman: That's amazing. Man: And look at that one! It must be 10,000 feet tall. Woman: It's tall all right. Man: And that rock oveer there! Woman: Breathtaking. Man: What do you think of this one? Woman: Breathtaking! Store has some of the most beautiful rock formations you could ever imagine, right here in our show room. Store in Town.

Rock Formations - Click Here to view this commercial

The Engagement :30
You've been in close relationships in the past, but this is different, very different. You're absolutely positive that this is the person you want to spend the rest of your life with. Sweep her off her feet with a breathtaking engagement ring. Hi, I'm Name from Store. We have the perfect style ring to suit your bride-to-be, backed with our reputation for quality service. Visit Store in Town today.

The Anniversary :30
The memory is still as vivid today as it was the day of your wedding. The people, the flowers, the candles, the rings, your beautiful bride, and those two fateful words that sealed your commitment to spend your lives together. Hi, I'm Name from Store. At Store show her your bond is as strong today as the day you were married. Our commitment to quality service and merchandise is as enduring as your commitment to each other. Visit Store in Town today.

Training Day :30
A man is seen repeatedly dropping to one knee as if exercising is revealed to be practicing proposing. With our excellent selection of engagement rings, Store can get you in shape for that special moment. Visit Store in Town today.

Training Day - Click Here to view this commercial.

Frantic :30
A handsome young man has just prepared his lovestruck girlfriend a lovely dinner. Seeing this as an excellent opportunity to propose, he gets down on one knee and reached for a ring box in the pocket of his slacks. Upon realizing that the box is not there, he dashes out of the room leaving the girl confused and slightly annoyed. The man searches frantically through his bedroom, tearing the place apart in the process. After much panicking he realizes the box has been in his coat pocket all along. Crisis averted, the man returns to his girlfriend and makes the proposal to which she happily accepts. You have enough to think about without having to worry about the ring. Let Store in Town help you pick out the perfect engagement ring for your bride.

Frantic - Click Here to view this commercial.

Frustration :30
Several different photos of men with a look of concern and frustration on their face. Concerned about where to find the perfect gift? Store can put your mind at ease with diamond jewelry that will make her head spin. Visit Store in Town today.

Frustration - Click Here to view this commercial.

Remember :30
Remember how she looked, how she smiled, and the anticipation of knowing that in a few moments you would be walking down that aisle. Hi, I'm Name from Store. Store has a large selection of beautiful anniversary bands, and our staff will help you find the perfect piece that's waiting for your bride. On the anniversary of that very special day capture a new moment. Stop by Store in Town.

Four Simple Words :30
She's been waiting for this moment all her life. Four simple words... but we all know for this occasion words simply aren't enough. If it's a beautiful engagement ring you're looking for, there's only one place to go. Hi, I'm Name from Store. Trust Store because nothing but the best will do. We'll help make those four simple words turn into yes. Stop by Store in Town.

Engagement Rings/ Anniversary Bands :30
There are moments that have the power to change our lives forever. Moments in which we can glimpse life's true meanings and its most beautiful simplicities. Hello, I'm Name from Store. At Store we believe engagement rings and anniversary bands are the perfect symbols of everlasting love. Whether you are just beginning your journey together or are celebrating a love that has grown and matured over time, grace your most special moments with the unique and eternal elegance of jewelry.

Worry Free Diamond Buying :30
Buying a diamond involves confusing questions of quality, clarity, and price. At Store there's no need to worry. We'll show you your options and answer all your questions. Our experience and industry connections insure us superior quality diamonds at excellent prices. As an established jeweler in Town you can be confident that a diamond from Store is the whitest, brightest, most beautiful diamond for your money.

Diamond Buying :30
Deciding to buy a diamond is the easy part. Deciding which one to buy and where to buy it can be very confusing. Since there are hundreds of grades of diamonds, the key to getting the best diamond for your money is finding a qualified honest jeweler who has the years of experience necessary to accurately grade diamonds. At Store we have a knowledgeable and friendly staff anxious to explain all your different options. At Store you can buy with confidence knowing you have purchased the best diamond for your money.

Eternal Diamond Guarantee :30
Hi, I'm Name from Store. At Store we take pride in the quality of merchandise we sell. Being a member of Master Jewelers, the world's largest diamond buying group, Store has access to the finest quality diamonds available at the very best prices. We feel so strongly about the value of the diamond jewelry that we sell, that we stand behind it with our Eternal Diamond Guarantee which guarantees your diamond against loss, theft, or damage of any kind. At Store you can be certain that your diamonds will truly last forever.

Direct Diamond Importer :30
Hello, I'm Name from Store. Store is a Direct Diamond Importer, which allows us to buy directly from the diamond cutters. After the diamond has been mined, cut, polished and made ready for sale, it must go through a lengthy and complicated process of buying and selling before it reaches the jewelry store. As a Direct Diamond Importer we can cut out the dealers, brokers, and distributors allowing us to offer a significant price advantage to our customers. Visit Store in Town.

YEAR ROUND COMMERCIALS

Because You Love Her :30
Because you love her so much. Because you still think of the way she made you feel the day you first met. Because after all this time and so many memories, it still thrills you to make her smile. She has made your life so much more, but words can’t describe how much she means to you. Show her how much you truly care with a gift of fine jewelry at Store.

Because You Love Her - Click Here to view this commercial

A Little Luxury :30
She’s a wonderful wife. She’s a great mother. She is extraordinary. Don't you think she deserves a little luxury. Indulge the special woman in your life with an astonishing piece of jewelry from Store. We’re certain to have just the right gift at just the right price. Store in Town.

A Little Luxury - Click Here to view this commercial

Make Her Day :30
There's no doubt about it, the world's a busy place. Think about how surprised she would be to come home to find that little box tied up with a beautiful bow just waiting for her. At Store, show her that no matter where your busy days take you, she's always on your mind and in your heart. Visit Store in Town.

Make Her Day - Click Here to view this commercial.

Laser Welder :30
Hello, I'm Name from Store and would like to inform you about the advantages we offer with laser welding. Laser welding joins together any two metal parts, eliminating the need for messy and weaker solder bonds. The laser offers pinpoint accuracy and minimizes the potential hazards of heat damage, improving the end result of all types of jewelry repairs. See how our commitment to the latest technology will keep your jewelry as strong and beautiful as the day you bought it.

Laser Welder - Click Here to view this commercial.

Remounting :30
Your family's heritage is special. Breathe new life into a precious heirloom, and create a new treasure whose brilliance will last forever. At Store we can mount your precious gems from an existing piece of jewelry into a beautiful new setting that preserves the timeless elegance of the original. Our design experts will help you create a new gift to be worn and enjoyed today, which will be preserved for generations to come. Celebrate the past and look to the future at Store in Town.

Remounting - Click Here to view this commercial

Getting the Hint? :30
A woman strategically places newspaper ads featuring jewelry around the house. Think she's trying to tell you something? Store knows what she really wants. I invite you to see how our reputation for superior service and selection will help you make all her dreams come true. Visit Store in Town.

Dear Lisa... :30
"Dear Lisa, when I'm with you the sun seems brighter, the flowers smell stronger, and music sounds, uhh... louder..." Record scraaattcch! "Dear Lisa, you complete me..." Record scraaattcch! At a loss for words? Give her a gift of jewelry from Store. It will say everything she wants to hear. Visit Store in Town.

Trouble in Paradise :30
A man and woman stand on a beach. "It's moments like this that can only be truly experienced because she is there to experience it with you. You'll cherish this moment for years to come. Can you even imagine it without her?" The woman disappears and the man falls over. Don't let your relationship end up on the rocks. Show her how much you appreciate her with a magnificent piece of jewelry from Store. Store's knowledgeable and friendly staff will help you choose the perfect gift. Visit Store in Town today.

Her Smile :30
There is nothing in the world makes you happier than seeing her beautiful smile. Even on your worst days, one look at her lips curved into a grin and all your cares seem to slip away. Treat yourself to an unforgettable smile. Buy her a gift from Store. Store has the perfect piece of jewelry that is sure to make you both happy. Visit Store in Town.

Stunned :30
Looking for reactions like these? Only a gift from Store could be this stunning. Visit Store in Town today.

Stunned - Click Here to view this commercial.

Together :30
Every day together is a day to celebrate. Don't let another day go by without showing her how lucky you are. Hi, I'm Name from Store. If you are one of the lucky ones who has truly found that perfect someone, give her something as eternal as your love. Give her the gift of jewelry from Store. It's not the holidays, it's not your anniversary, it's just because you're together. Store in Town.

I Love You :30
What's the best way to say, "I love you"? Give her something that will make her heart skip a beat, something that will make her friends say, "He must really love you". Listen guys, giving her a gift that she'll never forget doesn't have to be difficult. Let the jewelry experts at Store show you some things that will do just that. Whether it's a birthday, anniversary, holiday, or just because, Store has the perfect gift for her.

Repair :30
Beautiful jewelry should be worn and enjoyed, though it must be properly maintained. For example, the prongs that hold your diamond can become worn down. Retipping replaces the worn prong keeping your diamond secure. At Store our experienced jewelry professionals will keep your jewelry safe and beautiful. From a simple cleaning to a complex restoration, all of our repairs are down in house by experienced craftsmen so you know your jewelry is in good hands at Store in Town.

Custom Design :30
Hi, I'm Name from Store and I would like to invite you to stop in and see our fine selection of jewelry. We carry merchandise ranging from ten dollars to ten thousand dollars. At Store we have something for everyone. But if you don't find that something special, we can design it for you.We are looking forward to seeing you at Store located in Town.

Jewelry Services :30
Hi, I'm Name from Store and I'd like to tell you about some of the services we offer. We have a complete watch repairs department which includes all types of jewelry as well as watch repairs and batteries. We also do appraisals, engraving, and custom designing. Our friendly and courteous staff at Store has a combined total of ____ years of jewelry experience. We are looking foward to seeing you at Store located in Town.

Community :30
Our community is our bond. It's what holds us together and makes us who we are. Hello, I'm Name from Store. At Store we feel like we have a personal relationship with you and the community. Store has a commitment to quality and personal service that you won't find anywhere else. That's what we've stood for for ___ years. So whether you're a familiar face or someone new, come on in... we'll make you feel at home. Store in Town.

Rock Spot :30
Any style... Any price... Any stone you desire. Hi, I'm Name from Store and I want to be your jeweler.

Rock Spot 2 :30
What is it that you want? What would bring you satisfaction? Hi, I'm Name from Store. At Store what you want comes first, and what we want is your satisfaction. Store stands behind the quality of its merchadise. That's what you want, and that's what you deserve. Visit Store in Town today.