IJO has created a series of television and radio commercials to tie-in with their national branding campaign. Each commercial can be personalized with your store name and logo. The "Generic" commercial is available at no charge to all participants in the branding program. The other commercials allow you to choose the merchandise you want featured in the ad. Any of these commercials can be ordered by calling AVP at 1.800.632.2188. Download the Order Form (PDF format)

Click on the name of each ad for a sample:

2007 COMMERCIALS

JEWELER FOR THE HOLIDAYS :30
The holidays are here and everybody’s selling jewelry, from little gift shops to big box stores, online and in between. With so many choices, you need a jeweler you can trust. STORE is a Master IJO Jeweler. This means we’re a dedicated, independent jewelry store with proven knowledge & experience that allows you to buy with confidence. For true beauty, you’ll even find a collection of exclusive jewelry masterpieces that are really special. For brilliance you deserve, choose STORE in TOWN. (You choose the four pieces of merchandise you want featured in the ad.)

TRUE BEAUTY HAS NO BOUNDARIES :30
The beauty of flowers lies in their endless variety of colors and shapes. True beauty has no boundaries. The same is true for the Master IJO Jeweler Collection of exclusive jewelry from STORE. Vibrant colors. Elegant designs. Refreshing styles. Each piece expresses true beauty in its own unique way. See these and other exclusive designs available only at your local Master IJO Jeweler, STORE in TOWN.(You choose the four pieces of merchandise you want featured in the ad.)

TRUE SERVICE HAS NO LIMITS :30
Beautiful jewelry comes in all colors and styles. True beauty has no boundaries and true service has no limits at a Master IJO Jeweler. For STORE “true service” is not just “talk”, it’s something you can and should expect. Sure, you’ll receive exceptional service for repairs, cleanings, and appraisals; but true service is so much more like a commitment to value and quality. For true beauty and service visit STORE in TOWN. (You choose the four pieces of merchandise you want featured in the ad.)

WHY IJO? :30
“Why do I shop at a Master IJO Jeweler? For the experience… it’s just a really great experience.” “The knowledge… all that SI… VS… they know their stuff, and friendly about it.” “They have exclusive jewelry I can’t find anywhere else.” “I know I can trust my Master IJO Jeweler. I don’t have to worry… it’s beautiful.” True beauty has no boundaries at STORE in TOWN. Stop in to have a Master IJO Jeweler experience. (You choose the four pieces of merchandise you want featured in the ad.)

2004 - 2006 COMMERCIALS

HAPPY HOLIDAYS (Reno 2006) :30
You choose the four pieces of merchandise you want featured in the ad. This commercial can be personalized two ways (with you featured in the ad or with narration and logo only).

"WHAT IS?" SERIES (Tampa 2006) :30
This series of 5 commercials focuses on the core IJO values and is intended to be used as a TV campaign over the course of several months. The commercials are available as a package or individually. You choose the four pieces of merchandise you want featured in each ad. These commercials can be personalized two ways (with you featured in the ad or with narration and logo only).

IJO VALUES (2005) :30
You choose the four pieces of merchandise you want featured in the ad. This commercial can be personalized two ways (with you featured in the ad or with narration and logo only).

BRILLIANCE YOU DESERVE (2005) :30
You choose the six pieces of merchandise you want featured in the ad. This commercial can be personalized two ways (with you featured in the ad or with narration and logo only).

MASTER IJO JEWELER "GENERIC" (2004) :30
Note: This commerical contains no merchandise.