AVP digital studios offers a series of promotions specifically designed to make your Antwerp trips with IJO more successful and profitable. Both the Commercials and Infomercial feature you, the jeweler, and are shot on location in Antwerp

These :30 second commercials feature you buying diamonds in the diamond capitol of the world. Dazzling graphics and spectacular footage of Antwerp and diamonds combine to establish you as the Antwerp Diamond Connection in your area. Contact AVP at 800.632.2188 to request a demo and additional information on the IJO Antwerp Promotions.

Why Travel? :30
Hi, I’m Name from Store and once again we’re in Antwerp, Belgium, to buy diamonds. Why travel _____ miles to buy diamonds? Sure there is a huge price advantage, but it’s more than that. This is a parcel of 1.5 carat G, VVS diamonds. On paper they are all the same, but there are one or two that just stand out from the rest. These are the ones we’re bringing back to Store’s customers. Are our diamonds more beautiful? You bet they are. Store in Town.

Why Travel? - Click Here to view.

Diamond Hunt :30
It’s Day Three of my Antwerp diamond buying trip, and I’ve already looked through thousands of diamonds. Grading this many diamonds is exhausting, but that’s what it takes to find the very best of the best. Only by traveling here to Antwerp am I able to hand-pick from the world’s best diamond selection, and I’m committed to finding only the world’s most beautiful diamonds. It may seem unnecessary to travel to this extent, but it’s a small price to pay to find the very best. Stop by Store in Town today.

Diamond Hunt - Click Here to view.

Our Diamond Selection :30
At STORE you won't find a selection of diamonds like this. No, it's a little more like this... At STORE we travel to the diamond capital of the world to gain direct access to the finest diamond cutters anywhere. Their inventory is our inventory, so your options are second to none. Find the diamond you want, direct from Antwerp, Belgium, only at STORE in TOWN.

Our Diamond Selection - Click Here to view.

Waffles or Diamonds :30
When you think of Belgium you probably think of this... But when STORE thinks of Belgium, they think of this. STORE travels to the diamond capital of the world, Antwerp, Belgium, to find the very best diamonds for you. Our direct access to the Antwerp diamond cutters means we will find the size and style diamond you want at a very special price. (Now the next time you think of Belgium will you think of this... or this.)* Only at STORE in TOWN.

Waffles or Diamonds - Click Here to view.

Antwerp Diamond Connection :30
Getting the best value in a diamond means knowing a jeweler with the connections to buy diamond in the diamond capital of the world Antwerp, Belgium. As a member of IJO, STORE has the connections to buy diamonds directly from the diamond cutters. These connections give STORE the ability to hand pick from some of the world's largest inventories. That means more beautiful diamonds at more attractive prices. Hi, I'm NAME from STORE. Let STORE in TOWN be your Antwerp diamond connection.

Antwerp Diamond Connection - Click Here to view.

The Antwerp Difference :30
Selecting diamonds directly from the world's most renowned master diamond cutters. Accessing tens of thousands of diamonds to find the very best. Going straight to the source to obtain an unequaled price advantage. Just a few reasons why buying diamonds directly from the diamond capital of the world Antwerp, Belgium, can make the difference for you. Hi, I'm NAME from STORE and I'd like to invite you to see why the Antwerp Difference is the STORE difference. Visit STORE in TOWN.

The Antwerp Difference - Click Here to view.

Antwerp Diamond Buying :30
When you're thinking about buying a diamond, how do you know whether or not you're getting the best most beautiful diamond for your money? NAME of STORE travels overseas to the world's diamond cutting center Antwerp, Belgium. Hi, I'm NAME from STORE. Buying diamonds directly from the cutter gives me the ability to handpick from some of the world's best diamond inventories. When you buy from STORE you can be confidant that you are getting the very best diamond for your money. Stop by STORE in TOWN today.

Antwerp Diamond Buying - Click Here to view.

Antwerp Christmas :30
Nothing will make her Christmas sparkle more than a beautiful diamond. STORE has a stunning collection of beautiful diamonds directly from the diamond capital of the world, Antwerp, Belgium. This fall NAME from STORE traveled to Antwerp. Here is Antwerp I am selecting diamonds right from the diamond cutter assuring the best quality and best price. Make this Christmas one she will never forget with the most beautiful diamond money can buy from STORE in TOWN.

Antwerp Christmas - Click Here to view.

Heart of the Diamond Industry :30
Hello, I'm NAME from STORE. Welcome to Antwerp, Belgium, the heart of the diamond industry... STORE knows that when it comes to diamonds, you want exceptional quality with affordability. That's why Antwerp is STORE's direct source for the finest diamonds in the world. Stop by STORE today.

Heart of the Diamond Industry - Click Here to view.

Diamond Broker :30
Hello, I'm NAME from STORE. I'm here in the buying offices of the most powerful diamond center in the world, Antwerp, Belgium. You see, STORE takes diamonds very seriously, we are not just jewelers we are diamond brokers.That gives us access to the incredible inventories and low prices that Antwerp has to offer. We are able to search through thousands of carats of diamonds, selecting only the most perfect diamonds at the lowest prices. Regardless of the occasion, STORE has the perfect diamond for you.

Diamond Broker - Click Here to view.

We Go :30
Belgians have cut diamonds for centuries, that's why the finest diamonds come from Antwerp. To assure the highest quality diamonds at the best possible prices, STORE travels to Antwerp to buy directly from the diamond cutter. For the perfect diamond at the perfect price come to STORE in TOWN.

We Go - Click Here to view.

Ideal Cut :30
Not all diamonds are created equal. The rarest most desirable diamonds are Ideal Cut diamonds. The Ideal Cut diamond is perfect in every angle and facet, making it the most beautiful diamond in the world. At STORE we travel here to Antwerp, Belgium, to the world's number one ideal cut manufacturer. This gives us access to the largest inventory of Ideal Cut diamonds at the lowest possible prices. Stop in to STORE in TOWN.

Ideal Cut - Click Here to view.

Pre-Trip :30
Antwerp, Belgium is the diamond capitol of the world. As a member of IJO, STORE has a rare opportunity to buy directly from the Antwerp diamond cutter. STORE will be leaving for Antwerp shortly to hand pick diamonds at substantial savings. So stop in now to have STORE choose the perfect diamond for you directly from Antwerp, Belgium. Only at STORE in TOWN.

Pre-Trip - Click Here to view.

This one-of-a-kind production is a ten minute program exploring the fantastic journey that a diamond undergoes to become a finished stone. The infomercial features the jeweler in various locations in Antwerp (the buying room, the cutter, etc.) and is personalized especially for your store. The infomercial is perfect for direct-mail promotions and in-store presentation. Copies of the infomercial are available on VHS or DVD and come in attractive plastic-case packaging with full-color personalized inserts.