The Africa commercials are available in two different packages. Each package focuses on a specific theme and contains a :30 and :60 second version of the commercial.

AFRICA :60
Diamonds and Gold aren't just our business, they are our passion. South Africa is home of today's modern diamond and gold industry. STORE is committed to gaining the greatest possible knowledge of every aspect of the diamonds and gold that they carry. Hi, I'm NAME from STORE. I've traveled to South Africa's world famous diamond mines in search of first hand knowledge of diamonds. South Africa is also home to the Gold Reef - the world's richest deposits of gold. I'm here at the Gold Reef in South Africa. This is where half of the gold is mined in the world. STORE travels around the world to provide you with the finest diamonds and gold at the best prices. Stop by STORE today and share in the passion for diamonds and gold.

AFRICA :30
Hi, I'm NAME from STORE. We take diamonds very seriously. They are not just our business, they are our passion. We are committed to having the greatest knowledge of every aspect of the diamonds that we carry. To obtain this knowledge, STORE has traveled to South Africa's diamond mines to trace the origins of the diamonds they buy. We've found that the best way to get to know diamonds is to follow them from the very beginning. STORE travels around the world to provide you with the world's finest diamonds at the very best prices.

AFRICA / ANTWERP :60
World Traveler, Explorer, Adventurer... Characteristics you wouldn't expect from just any jeweler. Hi, I'm NAME from STORE. At STORE we take diamonds very seriously. They are not just our business they are our passion. STORE has traveled to South Africa's diamond mines to trace the origins of the diamonds they buy. Store not only travels to South Africa's diamond mines but also to Antwerp, Belgium. I'm in the diamond club of Antwerp, one of the bourses where we buy our diamonds. Two thirds of the world's supply of diamonds are traded in Antwerp. Selecting from such a large quantity of diamonds allows me to hand pick the most beautiful diamonds at unheard of prices. Stop by STORE today and see how their travels will save you money.

AFRICA / ANTWERP :30
World Traveler, Explorer, Adventurer... Characteristics you wouldn'texpect from just any jeweler. Hi, I'm NAME from STORE. At STORE we take diamonds very seriously. They are not just our business they are our passion. STORE not only travels to South Africa's diamond mines but also to Antwerp, Belgium. Selecting from such a large quantity of diamonds allows me to hand pick the most beautiful diamonds at unheard of prices. Stop by STORE today and see how their travels will save you money.

You, the jeweler, takes the viewer on a worldwide "Quest for Diamonds" in this 12 minute infomercial. The diamond is followed from its beginnings deep in the earth, to the mining process in Africa, and eventually to the final stages of cutting and polishing in Antwerp. Gold mining, diamond buying,and an African Safari are also highlighted. The infomercial is customized for your store and is perfect for in-store displays, community presentations,and direct-mail promotions.

Call AVP at 800.632.2188 for pricing and additional information, or to request a demo of the programs.